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Coca-Cola, Parent Magazine and CVS Pharmacy Kick Off Fit Family Challenge Across the Southeast – Business Wire (press release)

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CHARLOTTE, N.C.–()–Since 1886, The Coca-Cola Company has strived to support the communities
that it serves. Part of that commitment is encouraging people to lead
balanced and active lifestyles. Now, Coca-Cola has partnered with Parent
magazine and CVS Pharmacy to bring residents across the Southeast a
free, 8-week program called the Fit Family Challenge.

“Coca-Cola believes in bringing people together for moments of
happiness,” said Alison Patient, Senior Director of Public Affairs for
Coca-Cola Consolidated. “The Fit Family Challenge is a great way for
families to jumpstart a balanced lifestyle while having some fun this
summer – and be eligible to win prizes along the way!”

To participate in the program, residents simply sign up at www.MyFitFamilyChallenge.com.
Families then earn points, based on participation, for a chance to win
prizes during the 8-week challenge, which runs May 1- June 26, 2016.
Program participants also receive additional wellness support via blogs,
expert advice, tips, information on free exercise classes and more.

“Since 2012, this free program has impacted thousands of families,
bringing them together for fun activities fueled by healthy habits, and
rewarding them with amazing prizes!” says Eve White, Fit Family
Challenge founder and Director of Strategic…



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