The devices feature the same 4.7-inch and 5.5-inch Retina HD displays as previous iPhone 6 and iPhone 6S lineups but now use an improved, more power-optimized Apple “A10 Fusion” processor and hold the longest battery life of any iPhone lineup yet.
A while ago, the company actually filed patents to the names “iPhone 7” and “iPhone 7 Plus” on June 17th, confirming the names of its tenth-generation smartphone devices well ahead of time, at least to those interested in patents and trademarks. While this information may have been particularly useful to the onslaught of rumor mill columns these past few months, many sites still referred to the products by these names well before the company’s formal invitation to the event.
Phil Schiller, Senior VP of Worldwide Marketing took the stage for another iPhone product demonstration that highlighted two devices with a design largely unchanged since the iPhone 6 in 2014. The new iPhone 7 and iPhone 7 Plus feature the same aluminum unibody finish as the previous devices, but there is now a “Jet Black” color option with a glossy finish alongside three matte finishes – Silver, Black, Gold and Rose Gold. The company has replaced the previous “Space Grey” option with Black.
The new devices feature splash, water and dust resistance through the IP67 rating, which guarantees water resistance for up to 30 minutes.
Home Button replaced by force-touch Taptic Engine
The new devices now feature solid-state Home…